Judgment to separate signal from noise
Separate structural shifts from the weekly noise using patterns already appearing across industries, markets and types of organization.
Becoming AI Native
Two days in Napa to distinguish what is really changing with AI, see how other organizations are responding and work through one situation of your own until it becomes a first test.
Explore the experience2 working days50 seatsApplication only
During
You do not need another list of tools. You need judgment about what to change.
The noise changes every week; your organization's decisions cannot. We bring together what we have learned from working with companies, using the tools every day, talking with AI labs and watching Silicon Valley to help you view one real situation from outside, choose where to act and test a first version during the retreat.
Your reality viewed from outside
Compare how your company or team operates today with other cases to uncover assumptions, opportunities and limits that are difficult to see from within.
A first test of your own
Turn what you learn into a concrete test that can move your company, team or institution forward and that you can champion when you return.
The perspective is shared. The work happens on your reality.
Every block starts with a lesson or case from another industry, applies it live to one participant's situation and then gives everyone time to work on their own. Hosts move around the room, answer questions and close by comparing decisions rather than accumulating theory.
Perspective and cases
We share the pattern, decisions and limits observed in other organizations without turning the retreat into a sequence of presentations.
Live volunteer case
We work through one case in front of the room to make the method's questions, decisions and limits visible.
Work on your case
Translate the lesson into a real situation inside your company, team or institution and develop your own response.
Group review
Review selected results, compare approaches and correct course before moving on.
The format works whether you are growing a company or leading change from a team inside a business, scaleup or public institution.
First widen your perspective. Then apply it.
A small number of sessions, cases from different industries and protected time to work. Every block connects what we are seeing outside with a decision inside your organization.
01
Day 1 · See the change with more context
First, connect what we have learned across companies, AI labs and Silicon Valley to separate structural shifts from passing novelty. Then use that perspective to look at your organization from outside.
What we are seeing from different vantage points
Patterns from working with companies, using the tools, talking with AI labs and watching Silicon Valley: what is actually changing and what remains noise.
Lunch
A shared table to understand the context of the other participants.
See your organization with fresh eyes
A live volunteer case followed by individual work to question how a task or process operates today, compare it with other approaches and redesign it around current capabilities.
Cross-industry comparison
Share selected results, compare decisions and refine what is worth testing the following day.
Dinner at the residence
An open conversation between participants and hosts.
02
Day 2 · Turn perspective into capability
Turn the new way of seeing the case into instructions, context and quality criteria; then build a first version so you can learn by doing.
Build in order to evaluate
Define the expected result, supply the right context, divide the work and design checks that do not depend on an answer merely sounding good.
Lunch
A break before the hands-on building block.
Build-and-test lab
A live demo, individual work and in-room support to create a first version with an AI tool and test it against three examples with sensitive information removed.
Result and next decision
Compare quality, time and limits; define what is worth testing next, who should participate and what evidence would justify continuing.
Group transportation will leave San Francisco on Monday morning and return after Tuesday's closing session. The exact meeting point will be shared with confirmed participants.
The value is not leaving knowing more. It is being able to do something differently.
You will work on something that already happens inside your organization and use the room's perspective to turn it into a first test. You will leave with evidence for proposing the next change, not only arguments for talking about AI.
Before you arrive
- Choose a task, deliverable or process that happens at least twice a month.
- Bring three real examples with sensitive data removed.
- Bring your laptop and access to an AI tool approved by your organization.
When you leave
- A prioritized case and a success metric.
- A map of the current and proposed workflows.
- A first version tested with evidence.
- Clear criteria to decide whether to continue, correct or stop.
Individual use is already common. Organizational capability is not.
In our benchmark, 80.9% of the sample is concentrated in individual use: personal productivity exists, but a shared workflow, owner and common metric do not. The retreat works on precisely this transition through a real case.
Explore the full benchmarkObserved distribution by adoption level
80.9%
Individual use
- What it means
- There is personal productivity, but no shared workflow, owner or common metric.
- What is needed to advance
- Choose a concrete workflow and measure how it performs today before changing it.
The retreat works specifically on this transition: moving from individual use to a first shared workflow with a clear case, an owner and criteria for deciding whether it actually improves the work.
A directional, self-selected sample of people and organizations already interested in AI; it is not a regional census.
Three hosts to connect the dots.
We combine technical experience, company building and investing with what we have learned inside organizations, at events and in conversations across the AI ecosystem. Our work in Napa is to turn that context into useful questions and decisions for your reality.
Technology founder, angel investor and LP
Founder of Torre, Voice123 and Bunny Studio. He built global marketplaces, sold Voice123 and appeared as an investor on Shark Tank Colombia and Mexico.
Relevant experience
- MIT Innovator Under 35
- WEF Young Global Leader
- Endeavor Entrepreneur
Exited founder, operator, angel investor and LP
She co-founded and led Voice123, acquired by Backstage in 2021, and now chairs Bunny Inc. She also invests in and advises startups across Latin America and the United States.
Relevant experience
- Co-founder & former CEO, Voice123
- Chairwoman, Bunny Inc.
- Stanford Endeavor Leadership Program
Software engineer, founder and operator
Computer Science MSc candidate at Georgia Tech. He co-founded a Platanus Ventures-backed startup and has built software, AI products and founder programs across Latin America.
Relevant experience
- MSc Computer Science · Georgia Tech
- Software Engineer · Beek, Citi and NWL
- Platanus Ventures Alumni
A perspective that does not come from one company or one industry.
We bring together what we have learned from working with hundreds of companies, building and operating technology businesses, using the tools and talking with AI labs, founders and leaders across Latin America and Silicon Valley. We do not present a recipe; we compare patterns, cases and limits across industries.
Partnerships and memberships
Companies that have supported our events
Previous gatherings and working sessions
50 seats. Access by application.
The room is designed for founders, owners and leaders who can use an outside perspective to move a company, team or institution forward. The application helps us bring together different contexts while keeping the conversation relevant for everyone.
Pricing by confirmation date
The experience is identical for everyone. Pricing changes on the dates listed below.
Through July 31USD 1,450Request access
Your access includes
- Both full working days
- Monday lunch and dinner; Tuesday lunch
- Coffee, beverages and snacks on both days
- Group transportation San Francisco–Napa–San Francisco
- Materials, templates and support from in-room facilitators
Access phases
Your price is determined by the date on which you confirm your seat.
- 01Price 1USD 1,450
Through July 31
- 02Price 2USD 1,750
August 1–15
- 03Price 3USD 2,150
August 16–31
- 04Price 4USD 2,450
From September 1
Prices are per person. Lodging and flights are not included. Accepted participants will receive a list of nearby options.
How the application works
- 01
Tell us about your role, organization and the case you would like to work on.
- 02
We confirm whether the format can help and whether your profile complements the room.
- 03
Once accepted, we hold the price available on that date for 48 hours.
Frequently asked questions
What to know before requesting access.
What will I have at the end of the two days?
A wider view of what is changing, references from other industries and one case of your own worked from end to end: how it operates today, how it could operate and a first version tested with real examples.
Who should request access?
Founders and business owners, as well as team leaders inside startups, scaleups, enterprises or public institutions. What matters is that you can work on a real situation and have room to run a test when you return.
Do I need to know how to code?
No. The lab starts with the problem and the workflow. Each participant can go to a different technical depth depending on their experience, and facilitators will support the hands-on work.
What kind of case should I bring?
A recurring task, deliverable or process with recognizable inputs and an output. It should be within your sphere of influence and happen at least twice a month so you can test it after the retreat.
Do I need to share confidential information?
No. We ask you to bring examples with personal data, trade secrets and restricted information removed. The method should work without exposing sensitive material.
What are the hours?
On Monday, October 5, we will work from 11:00 a.m. to 6:30 p.m., followed by dinner from 7:00 to 9:00 p.m. On Tuesday, October 6, we will work from 11:00 a.m. to 5:30 p.m.
What does access include?
Both working days, the listed food and beverages, materials, in-room support and group transportation from San Francisco to Napa on Monday and back on Tuesday. Lodging and flights are not included.
Where will the retreat take place?
At Alex Torrenegra's private residence in Napa Valley. Capacity is limited, and the exact address and arrival details are shared only with confirmed participants.
Can my company pay for my access?
Yes. We can issue payment documentation to the company. Access and pricing are per person.
Why does the price change?
The retreat has 50 seats and planning costs rise as the date approaches. The applicable price is the one published for the day on which each participant confirms their seat.
Napa Valley · October 5–6, 2026